Technology products' organic growth or cannibalism? A multi-generation spatial mapping perspective

Given their short life-cycles, the market diffusion of high-tech products can be interpreted from the perspective of biological evolution. Rather than objects with fixed characteristics, such products can be viewed as a series of continuously progressing product groups. Therefore, this study analyze...

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Veröffentlicht in:	Corporate Management Review 2020-06, Vol.40 (1), p.127-166
Hauptverfasser:	吳敏華(Min-Hua Wu), 唐瓔璋(Ying-Chan Tang)
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Innovations Marketing Product development
Online-Zugang:	Volltext
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