The Influence of COVID-19 on Online Sales in the Wine Sector: A Portuguese Case Study

COVID-19 reinforced the adoption of an online sales strategy, with e-commerce proven to be an asset in achieving positive results. Based on this premise, a case study was developed in the wine sector, to identify a strategic model for the implementation and management of a virtual store. The simulta...

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Veröffentlicht in:	Journal of marketing development and competitiveness 2024-06, Vol.18 (2), p.30-46
Hauptverfasser:	Ribau, Cláudia, Oliveira Santos, Carolina, Figueiredo, Joana
Format:	Artikel
Sprache:	eng
Schlagworte:	Case studies Consumer behavior Consumers COVID-19 Digital marketing Distribution channels Economic crisis Electronic commerce Market strategy Online sales Pandemics Small & medium sized enterprises-SME
Online-Zugang:	Volltext
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