Tata Neu: The Super-App Bet

The case study details Tata Group's efforts to develop their super-app, Tata Neu. Tata Group is a highly diversified conglomerate in India, operating a wide range of industrial and consumer businesses. In 2019, the Group established Tata Digital to incubate and build digital businesses. Tata Di...

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Veröffentlicht in:	Communications of the Association for Information Systems 2024-01, Vol.55, p.5
Hauptverfasser:	Manikandan, K S, Kanna, N K
Format:	Artikel
Sprache:	eng
Schlagworte:	Business models Conglomerates Diversification Electronic commerce Software
Online-Zugang:	Volltext
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