Green fintech: Developing a research agenda

Digitalization and sustainability have been the core drivers of transformation of the financial industry in recent years. In this context, green fintech plays a major role, which, however, is still an unexplored field in business, information systems and finance research. This paper conducts a systematic literature analysis and develops a research agenda based on a framework, which is derived from clustering 74 academic research papers. The framework consists of the four clusters strategy, organization, technology, and potentials along nine dimensions. The research agenda reveals that green fintech is still a very premature field of research. The analysis shows that areas like customer‐ and government‐related services, insurance‐oriented approaches and SDGs which focus on life on land and life below water are still rare and that most of the approaches focus on blockchain technology, while other financial technologies like artificial intelligence are still underrepresented.