WHO BENEFITS FROM FOOD DELIVERY PLATFORMS? THE HETEROGENEOUS EFFECTS OF PLATFORMS ON RESTAURANT SALES
We quantify the heterogeneous impact of food delivery platforms on sales amounts at the restaurant level, using novel credit card transaction data from 2020 that cover the entire universe of Korean restaurants during the COVID-19 pandemic. Our instrumental-variable regression demonstrates the use of...
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| Veröffentlicht in: | Hitotsubashi journal of economics 2024-06, Vol.65 (1), p.65-93 |
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| container_end_page | 93 |
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| container_title | Hitotsubashi journal of economics |
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| creator | Kim, Kyeongbae Lee, Gong |
| description | We quantify the heterogeneous impact of food delivery platforms on sales amounts at the restaurant level, using novel credit card transaction data from 2020 that cover the entire universe of Korean restaurants during the COVID-19 pandemic. Our instrumental-variable regression demonstrates the use of platforms increases a restaurantʼs monthly sales revenue by approximately 1,545 USD. Furthermore, we demonstrate the impact is particularly large on small restaurants. The bottom-decile restaurants experience a 97.6% increase in total sales revenue from platforms. Our findings show that small firms━not just ʻsuperstarʼ firms━can be the main beneficiaries of technological advancements, depending on industry characteristics. |
| doi_str_mv | 10.15057/hje.2024004 |
| format | Article |
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| identifier | ISSN: 0018-280X |
| ispartof | Hitotsubashi journal of economics, 2024-06, Vol.65 (1), p.65-93 |
| issn | 0018-280X 2436-097X |
| language | eng |
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| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Business Source Complete; Jstor Complete Legacy; Open Access Titles of Japan |
| subjects | Beneficiaries Computer platforms Consumer behavior COVID-19 Deliveries Electronic commerce Food Influence Market shares Pandemics Restaurants Revenue Sales Small & medium sized enterprises-SME Small business |
| title | WHO BENEFITS FROM FOOD DELIVERY PLATFORMS? THE HETEROGENEOUS EFFECTS OF PLATFORMS ON RESTAURANT SALES |
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