The Effect of Service Quality and Sustainability Practices on Brand Equity: The Case of Korean Air Passengers

A company’s brand equity is built through sustainable development. Sustainability practices are increasingly being adopted by a wide range of organizations, with the aviation industry being particularly prominent. This trend can play a key role in enhancing brand equity within the Korean aviation se...

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Veröffentlicht in:	Sustainability 2024-06, Vol.16 (11), p.4606
Hauptverfasser:	Lee, Sangryeong, Lee, Soo-Kyoung, Park, Jin-Woo
Format:	Artikel
Sprache:	eng
Schlagworte:	Air travel Airline industry Airline passengers Airlines Brand equity Brand image Competition Customer satisfaction Marketing research South Korea Sustainability Sustainable development
Online-Zugang:	Volltext
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