Digital skills in Mexico's gig economy. A temporary employment option

The objective of the research is to categorize the demand for digital skills in the online digital job market in Mexico in the period December 2019-February 2020. For the development of the study, three digital job platforms Workana, Freelance and Freelancer Writing Jobs were considered. The study was developed considering the vacant projects published on gig platforms on a daily basis that allowed identifying the skills demanded, through content analysis. This allowed quantifying the participation of digital skills and grouping them according to their characteristics based on the literature review. The findings of the research for the gig job market mediated by platforms in Mexico, were the following, Workana is the leading platform with the highest demand for digital skills, Graphic Design was the digital skill with the highest frequency in demand, finally; the category of specialized digital skills represented the greatest opportunity for freelance and temporary employment.