Prateek Maheshwari and Sagar Venkateshwar, The Marketing Gita: Ancient Wisdom for Modern Business Success | Lessons in Modern Day Marketing from Ancient Hindu Epics
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Veröffentlicht in: | Paradigm 2024, Vol.28 (1), p.128-131 |
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container_title | Paradigm |
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creator | Vashisht, Shweta Mangal, Utkarsh |
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doi_str_mv | 10.1177/09718907241245177 |
format | Review |
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ispartof | Paradigm, 2024, Vol.28 (1), p.128-131 |
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language | eng |
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subjects | Marketing |
title | Prateek Maheshwari and Sagar Venkateshwar, The Marketing Gita: Ancient Wisdom for Modern Business Success | Lessons in Modern Day Marketing from Ancient Hindu Epics |
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