Study on the Influence of Host–Guest Interaction on Tourists’ Pro-Environment Behavior: Evidence from Taishan National Forest Park in China
This study explores the influence of host–guest interaction on tourists’ pro-environment behavior. On the one hand, the experience attribute of host–guest interaction’s influence on tourists’ experiential value is sorted out. On the other hand, the relationship attribute of host–guest interaction’s...
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| Veröffentlicht in: | Forests 2024-05, Vol.15 (5), p.813 |
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| creator | Lu, Feifei Wang, Bingnan Bi, Juan Guo, Weiya |
| description | This study explores the influence of host–guest interaction on tourists’ pro-environment behavior. On the one hand, the experience attribute of host–guest interaction’s influence on tourists’ experiential value is sorted out. On the other hand, the relationship attribute of host–guest interaction’s activation effect on tourists’ personal norms is identified. Based on social exchange theory and normative activation theory, a structural equation model was established to depict the transmission mechanism from host–guest interaction to tourists’ pro-environment behavior. The data were collected from tourists in Taishan National Forest Park (n = 499). The results indicated that host–guest interaction quality activated tourists’ personal norms through consequence awareness, thus promoting tourists’ pro-environment behavior. Meanwhile, the quality of host–guest interaction positively influenced tourists’ pro-environment behavior through emotional experience value. Host–guest interaction quantity promoted tourists’ pro-environment behavior by activating personal norms through responsibility ascription. In addition, although frequent host–guest interactions can enhance the social experience and functional experience value of tourists, the latter two cannot stimulate tourists’ pro-environmental behavior. This study provides practical implications for promoting the sustainable development of national forest parks. |
| doi_str_mv | 10.3390/f15050813 |
| format | Article |
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On the one hand, the experience attribute of host–guest interaction’s influence on tourists’ experiential value is sorted out. On the other hand, the relationship attribute of host–guest interaction’s activation effect on tourists’ personal norms is identified. Based on social exchange theory and normative activation theory, a structural equation model was established to depict the transmission mechanism from host–guest interaction to tourists’ pro-environment behavior. The data were collected from tourists in Taishan National Forest Park (n = 499). The results indicated that host–guest interaction quality activated tourists’ personal norms through consequence awareness, thus promoting tourists’ pro-environment behavior. Meanwhile, the quality of host–guest interaction positively influenced tourists’ pro-environment behavior through emotional experience value. Host–guest interaction quantity promoted tourists’ pro-environment behavior by activating personal norms through responsibility ascription. In addition, although frequent host–guest interactions can enhance the social experience and functional experience value of tourists, the latter two cannot stimulate tourists’ pro-environmental behavior. This study provides practical implications for promoting the sustainable development of national forest parks.</description><identifier>ISSN: 1999-4907</identifier><identifier>EISSN: 1999-4907</identifier><identifier>DOI: 10.3390/f15050813</identifier><language>eng</language><publisher>Basel: MDPI AG</publisher><subject>Behavior ; China ; Climate change ; Cultural heritage ; Culture ; Disease transmission ; Emotional behavior ; Environmental behavior ; Environmental impact ; Environmental protection ; National forests ; National parks and reserves ; Norms ; Parks & recreation areas ; Perceptions ; Pollution ; Quality of life ; Social aspects ; Social exchange theory ; structural equation modeling ; Surveys ; Sustainable development ; Tourism ; Tourist attractions ; Tourists ; Travel industry</subject><ispartof>Forests, 2024-05, Vol.15 (5), p.813</ispartof><rights>COPYRIGHT 2024 MDPI AG</rights><rights>2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). 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On the one hand, the experience attribute of host–guest interaction’s influence on tourists’ experiential value is sorted out. On the other hand, the relationship attribute of host–guest interaction’s activation effect on tourists’ personal norms is identified. Based on social exchange theory and normative activation theory, a structural equation model was established to depict the transmission mechanism from host–guest interaction to tourists’ pro-environment behavior. The data were collected from tourists in Taishan National Forest Park (n = 499). The results indicated that host–guest interaction quality activated tourists’ personal norms through consequence awareness, thus promoting tourists’ pro-environment behavior. Meanwhile, the quality of host–guest interaction positively influenced tourists’ pro-environment behavior through emotional experience value. Host–guest interaction quantity promoted tourists’ pro-environment behavior by activating personal norms through responsibility ascription. In addition, although frequent host–guest interactions can enhance the social experience and functional experience value of tourists, the latter two cannot stimulate tourists’ pro-environmental behavior. 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On the one hand, the experience attribute of host–guest interaction’s influence on tourists’ experiential value is sorted out. On the other hand, the relationship attribute of host–guest interaction’s activation effect on tourists’ personal norms is identified. Based on social exchange theory and normative activation theory, a structural equation model was established to depict the transmission mechanism from host–guest interaction to tourists’ pro-environment behavior. The data were collected from tourists in Taishan National Forest Park (n = 499). The results indicated that host–guest interaction quality activated tourists’ personal norms through consequence awareness, thus promoting tourists’ pro-environment behavior. Meanwhile, the quality of host–guest interaction positively influenced tourists’ pro-environment behavior through emotional experience value. 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| source | MDPI - Multidisciplinary Digital Publishing Institute; EZB-FREE-00999 freely available EZB journals |
| subjects | Behavior China Climate change Cultural heritage Culture Disease transmission Emotional behavior Environmental behavior Environmental impact Environmental protection National forests National parks and reserves Norms Parks & recreation areas Perceptions Pollution Quality of life Social aspects Social exchange theory structural equation modeling Surveys Sustainable development Tourism Tourist attractions Tourists Travel industry |
| title | Study on the Influence of Host–Guest Interaction on Tourists’ Pro-Environment Behavior: Evidence from Taishan National Forest Park in China |
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