What Drives Re-Participation Intention of Volunteer Tourism in Malaysia?

Originality/value: This is pioneering research that uses attribution theory to understand the underlying factors of re-participation intention of volunteer tourism in the Southeast Asia context. Also, the relationship between fear of missing out (FOMO) and re-participation in volunteer tourism, whic...

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Veröffentlicht in:	Global business and management research 2024-04, Vol.16 (2S), p.497-509
Hauptverfasser:	Sadom, Nur Zulaikha Mohamed, Yusoff, Siti Haryani Mat
Format:	Artikel
Sprache:	eng
Schlagworte:	Altruism Attribution theory Emerging markets Humanitarianism Hypotheses Influence Participation Questionnaires Sales promotions Surveys Tourism Travel industry Trends Volunteers
Online-Zugang:	Volltext
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