THE ROLE OF MODERN ACCESSIBLE MEDIA IN CULTURAL TOURISM CONSUMPTION: A CASE STUDY OF GORJ COUNTY MUSEUM

Cultural tourism is one of the most attractive resources for a community to leverage its culture. Oltenia is a region with rich cultural and touristic resources. Museums are one of the ways to explore the local cultural potential. The study aims to analyse the extent to which the use of modern means of digital tourist accessibility can increase the tourist attractiveness of museums. The working methods are specific to the analysis of accessibility, but the evaluation of tourist consumption was carried out differentiated by age groups of consumers, in the case of two of the museums managed by the Gorj County Museum in Targu Jiu (Museum of Art and Museum of Popular Architecture). The results show that modern means are attractive for all age groups, but there are differences in the degree of horizontal transmission of information (within the same target group). The limitations of this study are represented by the limited digital accessibility resources present in the two museums analysed. The study highlights the need to offer varied digital accessibility options that cater to modern consumers preferences, such as QR codes tailored to the museum content.