The Role of Heritage Connection in Consumer Valuation

Owners value heritage goods, items that connect them to a shared past, whether through their alma mater or their family history. This research considers the impact of heritage on owners who wish to sell such goods. In five studies, the authors demonstrate that sellers have a lower willingness to acc...

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Veröffentlicht in:	Journal of marketing research 2024-06, Vol.61 (3), p.571-586
Hauptverfasser:	Christensen, Katherine L., Shu, Suzanne B.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Cultural heritage Psychological aspects Willingness to pay
Online-Zugang:	Volltext
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