Factors affecting restaurant choices for traditional foods among Gen Y and Gen Z: a multigenerational study on Vietnamese "Pho"

PurposeModernization and the rise of living standards have introduced new variants of traditional foods, from their tastes to the way they are enjoyed. This study aims to explore and examine the impacts of both traditional and modern marketing stimuli on restaurant choice intention for experiencing...

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Veröffentlicht in:	Journal of Hospitality and Tourism Insights 2024-04, Vol.7 (2), p.868-888
Hauptverfasser:	Hoang, Dung Phuong, Nguyen Hai, Dang, Nguyen, Vy Thanh Ngoc, Nong, Hieu Trung, Pham, Phong Tran, Tran, Tam Minh
Format:	Artikel
Sprache:	eng
Schlagworte:	Authenticity Brand loyalty Customer services Food Food quality Generation Z Innovations Marketing Perceptions Qualitative research Quality of service Restaurants Traditions
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