Information sharing and production timing strategy in a platform‐based supply chain
The e‐commerce platform has been adopting the agency mode to sell the products of the national brand manufacturer (NBM) while introducing its own store brand and obtaining the consumer's preference information (CPI) to reinforce the competitiveness of the store‐brand products. This paper invest...
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| Veröffentlicht in: | International transactions in operational research 2024-09, Vol.31 (5), p.3173-3196 |
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| container_title | International transactions in operational research |
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| creator | Zhao, Qingli Fan, Zhi‐Ping Wang, Ningning |
| description | The e‐commerce platform has been adopting the agency mode to sell the products of the national brand manufacturer (NBM) while introducing its own store brand and obtaining the consumer's preference information (CPI) to reinforce the competitiveness of the store‐brand products. This paper investigates the platform's decisions on whether to share the CPI with the NBM and its impact on the production timing decisions of the platform and the NBM. The results show that the platform may benefit from CPI sharing which may also change the equilibrium production timing of the platform and the NBM from sequential decision to simultaneous decision. In addition, the equilibria of the joint decision between the CPI sharing and the production timing are obtained, which is related to the market acceptance uncertainties of the products and the competitiveness of the national brands. |
| doi_str_mv | 10.1111/itor.13270 |
| format | Article |
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This paper investigates the platform's decisions on whether to share the CPI with the NBM and its impact on the production timing decisions of the platform and the NBM. The results show that the platform may benefit from CPI sharing which may also change the equilibrium production timing of the platform and the NBM from sequential decision to simultaneous decision. In addition, the equilibria of the joint decision between the CPI sharing and the production timing are obtained, which is related to the market acceptance uncertainties of the products and the competitiveness of the national brands.</description><identifier>ISSN: 0969-6016</identifier><identifier>EISSN: 1475-3995</identifier><identifier>DOI: 10.1111/itor.13270</identifier><language>eng</language><publisher>Oxford: Blackwell Publishing Ltd</publisher><subject>Brands ; Consumer behavior ; Decisions ; Electronic commerce ; Information sharing ; national brand ; platform ; Platforms ; production timing ; store brand ; Supply chains</subject><ispartof>International transactions in operational research, 2024-09, Vol.31 (5), p.3173-3196</ispartof><rights>2023 The Authors. 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In addition, the equilibria of the joint decision between the CPI sharing and the production timing are obtained, which is related to the market acceptance uncertainties of the products and the competitiveness of the national brands.</description><subject>Brands</subject><subject>Consumer behavior</subject><subject>Decisions</subject><subject>Electronic commerce</subject><subject>Information sharing</subject><subject>national brand</subject><subject>platform</subject><subject>Platforms</subject><subject>production timing</subject><subject>store brand</subject><subject>Supply chains</subject><issn>0969-6016</issn><issn>1475-3995</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2024</creationdate><recordtype>article</recordtype><recordid>eNp9kM1KAzEQx4MoWKsXnyDgTdg6SfYjOUrxo1AoSAveljSbbVO22TXZRfbmI_iMPolZV_DmwDAw_OY_M3-ErgnMSIg709ZuRhjN4ARNSJwlERMiOUUTEKmIUiDpObrw_gAAJCHZBG0WtqzdUbamttjvpTN2h6UtcOPqolM_7dYch65vnWz1rsfGYombSrbD5NfH51Z6XWDfNU3VY7WXxl6is1JWXl_91inaPD6s58_RcvW0mN8vI8USDpGELMkEEMaojGNaUEoTWkDGmeKaUB2HVAwSokpQElIJouQFiIKGDwXdsim6GXXDtW-d9m1-qDtnw8qcQZzxRKQUAnU7UsrV3jtd5o0zR-n6nEA-2JYPtuU_tgUYj7BWtTX-D-VcCCKAvwaEjMi7qXT_j1i-WK9eRtlvywx6ww</recordid><startdate>202409</startdate><enddate>202409</enddate><creator>Zhao, Qingli</creator><creator>Fan, Zhi‐Ping</creator><creator>Wang, Ningning</creator><general>Blackwell Publishing Ltd</general><scope>OQ6</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7SC</scope><scope>7TB</scope><scope>8FD</scope><scope>FR3</scope><scope>JQ2</scope><scope>L7M</scope><scope>L~C</scope><scope>L~D</scope><orcidid>https://orcid.org/0000-0001-6778-4637</orcidid><orcidid>https://orcid.org/0000-0002-4553-8870</orcidid></search><sort><creationdate>202409</creationdate><title>Information sharing and production timing strategy in a platform‐based supply chain</title><author>Zhao, Qingli ; Fan, Zhi‐Ping ; Wang, Ningning</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c3580-a0757901332a442d22252d0783c8e12e412ec3051cf0ca06a09f8d09d232792b3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2024</creationdate><topic>Brands</topic><topic>Consumer behavior</topic><topic>Decisions</topic><topic>Electronic commerce</topic><topic>Information sharing</topic><topic>national brand</topic><topic>platform</topic><topic>Platforms</topic><topic>production timing</topic><topic>store brand</topic><topic>Supply chains</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Zhao, Qingli</creatorcontrib><creatorcontrib>Fan, Zhi‐Ping</creatorcontrib><creatorcontrib>Wang, Ningning</creatorcontrib><collection>ECONIS</collection><collection>CrossRef</collection><collection>Computer and Information Systems Abstracts</collection><collection>Mechanical & Transportation Engineering Abstracts</collection><collection>Technology Research Database</collection><collection>Engineering Research Database</collection><collection>ProQuest Computer Science Collection</collection><collection>Advanced Technologies Database with Aerospace</collection><collection>Computer and Information Systems Abstracts Academic</collection><collection>Computer and Information Systems Abstracts Professional</collection><jtitle>International transactions in operational research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Zhao, Qingli</au><au>Fan, Zhi‐Ping</au><au>Wang, Ningning</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Information sharing and production timing strategy in a platform‐based supply chain</atitle><jtitle>International transactions in operational research</jtitle><date>2024-09</date><risdate>2024</risdate><volume>31</volume><issue>5</issue><spage>3173</spage><epage>3196</epage><pages>3173-3196</pages><issn>0969-6016</issn><eissn>1475-3995</eissn><abstract>The e‐commerce platform has been adopting the agency mode to sell the products of the national brand manufacturer (NBM) while introducing its own store brand and obtaining the consumer's preference information (CPI) to reinforce the competitiveness of the store‐brand products. 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| ispartof | International transactions in operational research, 2024-09, Vol.31 (5), p.3173-3196 |
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| language | eng |
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| subjects | Brands Consumer behavior Decisions Electronic commerce Information sharing national brand platform Platforms production timing store brand Supply chains |
| title | Information sharing and production timing strategy in a platform‐based supply chain |
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