What drives the travel switching behavior of Chinese Generation Z consumers

PurposeAs Chinese Generation Z consumers have distrust over traditional advertising and marketing, this study focuses on user-generated content (UGC) travel apps to demonstrate the structural relationship among the expertise of amateur information publisher, interactive atmosphere, information quali...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of Tourism Futures 2024-04, Vol.10 (1), p.131-146
Hauptverfasser:	Tseng, Li-Yu, Chang, Jung-Hsiang, Zhu, Ying Lin
Format:	Artikel
Sprache:	eng
Schlagworte:	Cellular telephones Consumers Generation Z Internet Marketing Millennials Social networks Tourism Travel User generated content
Online-Zugang:	Volltext
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