A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing

Cause-related marketing has gained momentum in the business world. Socially responsible practices can be viable solutions to food waste and excessive alcohol consumption for hospitality businesses. Drawing on attribution and cognitive dissonance theory, the study examined the effect of complementary...

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Veröffentlicht in:	Journal of hospitality & tourism research (Washington, D.C.) D.C.), 2024-05, Vol.48 (4), p.622-638
Hauptverfasser:	Piao, Zhenxian (Zoey), Kang, Gi Won, Kim, Sung-Eun, Bai, Billy
Format:	Artikel
Sprache:	eng
Schlagworte:	Anniversaries Authenticity Cognitive dissonance Marketing Purchase intention
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