Live shopping promotions: which categories should a retailer discount to shoppers already in the store?

Digitalization allows retailers to target customers with personalized promotions when they enter the store. Although traditional promotional retailer objectives, such as store visit, become obsolete once the shopper is already in the store, retailers still tend to target customers based on indicator...

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Veröffentlicht in:	OR Spectrum 2024-03, Vol.46 (1), p.135-174
Hauptverfasser:	Wamsler, Julia, Vuckovac, Denis, Natter, Martin, Ilic, Alexander
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Calculus of Variations and Optimal Control Optimization Customers Customization Digital technology Digitization Expenditures Machine learning Operations Research/Decision Theory Original Article Promotional products Purchasing Retail stores Shopping
Online-Zugang:	Volltext
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