Community startup businesses: the impact of big five personality traits and social media technology acceptance on group buying leaders

PurposeThis study investigates how personality traits influence individuals’ intention to become community group buying (CGB) leaders.Design/methodology/approachData include 517 valid questionnaires that are employed to examine the research model and test the hypotheses using partial least squares s...

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Veröffentlicht in:	International journal of entrepreneurial behaviour & research 2024-04, Vol.30 (4), p.955-978
Hauptverfasser:	Liu, Anne Yenching, Botella Carrubi, Maria Dolores, Blanco González-Tejero, Cristina
Format:	Artikel
Sprache:	eng
Schlagworte:	Community organizations Consumer behavior Consumers Discounts Electronic commerce Emotions Entrepreneurship Influence Knowledge Literature reviews Personality Personality traits Social networks Startups User behavior
Online-Zugang:	Volltext
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