An innovative measure for digital firms' internationalization

In this research note, we propose a novel and Innovative measure for the Internationalization of digital firms. Our measure overcomes some of the weaknesses that inhibit traditional measures of internationalization in their application to digital firms. The measure uses Google Trends data and captur...

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Bibliographische Detailangaben

Veröffentlicht in:	Transnational corporations 2023-11, Vol.30 (3), p.129
Hauptverfasser:	Puhr, Harald, Mullner, Jakob, Trentini, Claudia
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Digital technology Electronic commerce Globalization Information services Innovations International economic relations International education Measurement Online information services Online services
Online-Zugang:	Volltext
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