Dimensions and outcomes of experiential quality in the fitness industry: the case of Turkey

PurposeThe user experience during the use of activities and services is a fundamental aspect for sports managers and can provide a competitive advantage. The purpose of this study was to identify the dimensions of experiential quality and the relationship of this construct with customer trust and cu...

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Veröffentlicht in:	International journal of sports marketing & sponsorship 2024-03, Vol.25 (2), p.396-418
Hauptverfasser:	Sevilmiş, Ali, Doğan, Mehmet, Gálvez-Ruiz, Pablo, García-Fernández, Jerónimo
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Communication Competitive advantage Consumers COVID-19 Customer relations Customer services Emotions Pandemics Perceptions Physical fitness Quality of service
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