Quantitative marketing techniques and their role in supporting M. Porter’s competitive strategies in the organization

The present study aims as studding the marketing function in business organizations that rely on a lot of technologies that contribute to supporting various activities in practice and the corresponding details on the intellectual level related to this function and to demonstrate the effectiveness of quantitative marketing techniques in supporting the process of adopting M. Porter strategies Competitiveness in the scientific reality of productive and marketing business organizations in addressing quality problems in managing stocks of goods in branches. applied by mathematical methods including (flow, transfer and allocation) and solved manually and by the QSB program, and the research found a strong relationship between quantitative techniques and M. Porter’s competitive strategies, as well as the existence of an integrated framework that helps clarify this relationship