Using the Dual-Privacy Framework to Understand Consumers' Perceived Privacy Violations Under Different Firm Practices in Online Advertising

In response to privacy concerns about collecting and using personal data, the online advertising industry has been developing privacy-enhancing technologies (PETs), e.g., under Google's Privacy Sandbox initiative. In this research, we use the dual-privacy framework, which postulates that consum...

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Veröffentlicht in:	arXiv.org 2024-05
Hauptverfasser:	Jerath, Kinshuk, Miller, Klaus M
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Consumers Industrial development New technology Online advertising Privacy Tracking Violations
Online-Zugang:	Volltext
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