Artificial intelligence for international business: Its use, challenges, and suggestions for future research and practice

The emergence of artificial intelligence (AI) has transformed global business, aiding operational efficiency and innovation. It utilizes machine learning and big data analytics, driving predictive market trends and strategic decision‐making. However, despite the rising discussion and accessibility o...

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Veröffentlicht in:	Thunderbird international business review 2024-03, Vol.66 (2), p.185-200
Hauptverfasser:	Menzies, Jane, Sabert, Bianka, Hassan, Rohail, Mensah, Prince Kofi
Format:	Artikel
Sprache:	eng
Schlagworte:	Artificial intelligence Big Data challenges International business Markets practices Resource management strategies Workplaces
Online-Zugang:	Volltext
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