The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers: An Application of the Social Identity Approach to Website Design

The objective of this study is to propose and test the Social Identity Approach to Website Design research model, which considers the role of Social Identity in the development of e-Loyalty. Using an online survey instrument comprised of existing Information Systems and Social Identity measures, dat...

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Veröffentlicht in:International journal of E-adoption 2013-01, Vol.5 (1), p.17-36
Hauptverfasser: Coverdale, Tonjia S, Wilbon, Anthony D
Format: Artikel
Sprache:eng
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