A Study of Consumer's Online Buying Intention on Tourism Products from the Perspective of Perceived Value and Promotional Strategies

Targeting at online shopping websites for tourism products, this research used two studies to explore the factors that affect consumers' willingness to purchase tourism products online based on perceived value and promotional strategies using the concept of Benefit, Opportunity, Cost and Risk....

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Veröffentlicht in:	International journal of business 2023-09, Vol.28 (4), p.1-32
Hauptverfasser:	Li, Wei-Chin, Chang, Kuei-Feng, Chen, Chen-Ju
Format:	Artikel
Sprache:	eng
Schlagworte:	Bargaining Behavior Business to business commerce Consumer behavior Consumer behaviour Consumer research Consumers Costs Economies of scale Electronic commerce Electronic data interchange Internet Marketing research Online sales Online shopping Prices Product introduction Purchase intention Purchasing Shopping Tourism Travel industry Variables
Online-Zugang:	Volltext
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