Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion

Corporate social responsibility (CSR) significantly bolsters brand loyalty by demonstrating a company's commitment to societal and environmental well‐being. This article investigates the link between brand loyalty based on consumer perception and CSR. The study looks at the effects of unfavorab...

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Veröffentlicht in:	Corporate social-responsibility and environmental management 2024-03, Vol.31 (2), p.1042-1051
Hauptverfasser:	Yuan, Jingbo, Shahzad, Muhammad Faisal, Waheed, Abdul, Wang, Wenyue
Format:	Artikel
Sprache:	eng
Schlagworte:	attitude Attitudes brand disloyalty Brand loyalty Consumer attitudes corporate social responsibility Emotions Environmental stewardship hedonic perception Perception Sampling Sampling methods Social responsibility Sustainable development
Online-Zugang:	Volltext
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