Factors Influencing Attitude and Intention Towards Adoption of Mobile Banking in Myanmar

Constructs related to an individual's mobile banking (MB) adoption were identified from previous studies as the commonly used factors: perceived usefulness, perceived ease of use, trust, and social influence. A theoretical model was proposed with these factors directly affecting an individual&#...

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Veröffentlicht in:	International journal of information communication technologies and human development 2020-07, Vol.12 (3), p.1-27
1. Verfasser:	Aung, Tun Tun
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Banking Banks (Finance) Information communication Mobile commerce Online banking Qualitative research Smartphones Technology adoption
Online-Zugang:	Volltext
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