Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

Crowdfunding can provide financial aid to the underserved in a fast and safe manner. With the diffusion of technology, more people have relied on online crowdfunding platforms to fund their projects. However, researchers have found that contributors’ willingness to support the projects on crowdfundi...

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Veröffentlicht in:	Geografia : Malaysian journal of society and space 2021-01, Vol.17 (2), p.79-92
Hauptverfasser:	Mohd Anim, Nur Aqilah Hazirah, Omar, Nor Asiah
Format:	Artikel
Sprache:	eng
Schlagworte:	Crowdfunding Gamification Human-computer interaction Participation Researchers Snowball sampling Society Technology Utility theory
Online-Zugang:	Volltext
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