Conversational commerce: entering the next stage of AI-powered digital assistants

Digital assistant is a recent advancement benefited through data-driven innovation. Though digital assistants have become an integral member of user conversations, but there is no theory that relates user perception towards this AI powered technology. The purpose of the research is to investigate th...

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Veröffentlicht in:	Annals of operations research 2024-02, Vol.333 (2-3), p.653-687
Hauptverfasser:	Balakrishnan, Janarthanan, Dwivedi, Yogesh K.
Format:	Artikel
Sprache:	eng
Schlagworte:	Anthropomorphism Attitudes Business and Management Cognitive psychology Combinatorics Operations Research/Decision Theory Original Research Purchase intention Theory of Computation
Online-Zugang:	Volltext
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