Children's literature as a motivational factor for physical activities through the example of Jaroslav Foglar

Despite many philosophical and scientific appeals, physical inactivity, especially in children and young people, remains one of the most serious problems of contemporary civilisation. In our sub‐study of wider research, we focus on the use of Czech fiction and comics by Jaroslav Foglar as a motivational factor to increase readers' physical activity. The respondents (n = 1174) were mostly adults who had spent their childhood or adolescence reading the works of Jaroslav Foglar. These people valued exercise (70%) in this reading, with a high correlation (0.73) to a healthy lifestyle (abstinence from alcohol and smoking). For 57% of the respondents, these values from reading also become an inspiration for application in life (there is a causal link between the degree of awareness of being influenced by the work and the actual application of the physical activity), with even higher values recorded for camping and being in a natural environment, as well as moral behaviour, ethical principles, and helping others. Thus, we can confirm that the inspiration of the fictional world of literature can become a motivational impulse to increase physical activity in the real world, moreover in the context of a very strong awareness of ethical values and moral behaviour.