EDITORIAL

The diversity of authors has contributed to a rich collection of research papers covering various topics in tourism and hospitality management: gastro tourism, archaeotourism, digital marketing, human resources, certification in the hospitality industry, customer satisfaction, artificial intelligence technology, event management, gender equality and work-life balance. The results suggest that the self-service ordering system in the fast food industry is a unique service environment that requires its own focus in scientific research and management. Gender inequality (partial gender equality, lack of gender pay equality, lack of women in senior positions and gender inequality in career advancement) and work-life balance (the difficulty of balancing work and personal/family life and the need for better conditions for women accompanying children).