Revenue sharing or not? Coordination of the buy‐online‐and‐pickup‐in‐store supply chain
While there is much research on coordinating the dual‐channel supply chain using the revenue‐sharing contract, it is unclear if there is a better mechanism design in the buy‐online‐and‐pickup‐in‐store (BOPS) mode. In this channel integration environment, the customer service provided by the bricks‐a...
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Veröffentlicht in: | International transactions in operational research 2024-05, Vol.31 (3), p.1917-1948 |
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Format: | Artikel |
Sprache: | eng |
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