Sustainable tourism branding: A bibliographic analysis

The relationship between sustainable tourism development and tourism branding has received rising attention among scholars. Due to the complex relationship between the two concepts results in inconsistent findings among previous research. However, bibliographic analysis studies that organize previou...

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Veröffentlicht in:	Cogent social sciences 2023-12, Vol.9 (2)
Hauptverfasser:	Phung, Thanh-Binh, Nguyen, Doan Viet Phuong
Format:	Artikel
Sprache:	eng
Schlagworte:	Altruism bibliographic analysis Brand equity branding Customer services Economics Globalization Literature reviews Marketing Social responsibility Social sciences Sustainability sustainable Sustainable development Sustainable tourism tourism Tourism development
Online-Zugang:	Volltext
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