Enhancing subsidiary innovation capability through customer involvement in new product development: A contingent knowledge source perspective

In recent decades, multinational enterprises (MNEs) have increasingly harnessed local knowledge through various customer involvement practices implemented by their foreign subsidiaries. Our study, using a multi‐informant survey of 230 MNE subsidiaries in China, explores how these subsidiaries manage...

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Veröffentlicht in:The Journal of product innovation management 2024-01, Vol.41 (1), p.86-111
Hauptverfasser: Zhang, Tracy Junfeng, Wang, Danny T., Tse, Caleb H., Tse, Sin Yan
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Sprache:eng
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