Enhancing subsidiary innovation capability through customer involvement in new product development: A contingent knowledge source perspective
In recent decades, multinational enterprises (MNEs) have increasingly harnessed local knowledge through various customer involvement practices implemented by their foreign subsidiaries. Our study, using a multi‐informant survey of 230 MNE subsidiaries in China, explores how these subsidiaries manage...
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Veröffentlicht in: | The Journal of product innovation management 2024-01, Vol.41 (1), p.86-111 |
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Format: | Artikel |
Sprache: | eng |
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