Does intention translate into actual purchase? Analysis of inducers of sustainable consumption in higher education students
Purpose The purpose of this study was to verify the effect of sustainable consumption on the intention and effective purchase of products by young undergraduates, using the framework with the dimensions: consciousness for sustainable consumption, moral orientation and environmental concern. The auth...
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| Veröffentlicht in: | Young consumers 2024-01, Vol.25 (1), p.45-64 |
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| creator | Montreuil Carmona, Linda JessicaDe Barretto, Anderson Gomes Paes Bacinello, Edilson |
| description | Purpose
The purpose of this study was to verify the effect of sustainable consumption on the intention and effective purchase of products by young undergraduates, using the framework with the dimensions: consciousness for sustainable consumption, moral orientation and environmental concern. The authors also examined the mediation effect of intention and searched for heterogeneities on the purchase of sustainable products when discriminating by product type.
Design/methodology/approach
Sustainable consumption assumes ethics and environmental concern prioritization in the role of individuals to preserve natural resources threatened by global warming. Considering this, the authors developed cross-sectional research based on a sample of 265 Brazilian higher education students, which was analyzed with the use of partial least squares path modeling.
Findings
The results showed a positive relationship between sustainable consumption and buying intention, with mediation effects on the effective purchase of sustainable products. It was evidenced that consciousness for sustainable consumption, moral orientation and environmental concern do not lead directly to the purchase of sustainable products; they are based on the mediation exerted by the intention that purchase materializes in Brazilian, young university students. By analyzing heterogeneities, the authors found that environmental concern may translate into actual purchase when product-oriented.
Originality/value
This study uses the VBN theory to understand the behavioral intentions for the effective purchase of sustainable products, extending the range of sustainable consumption associating factors not analyzed in the higher education context, including nontraditional categories of sustainable products, such as textiles, furniture and wood articles. Moreover, this paper examines the mediation role of intention for effective purchase of sustainable products, identifying product categories that may translate environmental concerns to actual purchases, highlighting the importance of Brazil as an emerging economy that is a leading producer and exporter of organic foods with a growing market for sustainable products. |
| doi_str_mv | 10.1108/YC-03-2023-1710 |
| format | Article |
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The purpose of this study was to verify the effect of sustainable consumption on the intention and effective purchase of products by young undergraduates, using the framework with the dimensions: consciousness for sustainable consumption, moral orientation and environmental concern. The authors also examined the mediation effect of intention and searched for heterogeneities on the purchase of sustainable products when discriminating by product type.
Design/methodology/approach
Sustainable consumption assumes ethics and environmental concern prioritization in the role of individuals to preserve natural resources threatened by global warming. Considering this, the authors developed cross-sectional research based on a sample of 265 Brazilian higher education students, which was analyzed with the use of partial least squares path modeling.
Findings
The results showed a positive relationship between sustainable consumption and buying intention, with mediation effects on the effective purchase of sustainable products. It was evidenced that consciousness for sustainable consumption, moral orientation and environmental concern do not lead directly to the purchase of sustainable products; they are based on the mediation exerted by the intention that purchase materializes in Brazilian, young university students. By analyzing heterogeneities, the authors found that environmental concern may translate into actual purchase when product-oriented.
Originality/value
This study uses the VBN theory to understand the behavioral intentions for the effective purchase of sustainable products, extending the range of sustainable consumption associating factors not analyzed in the higher education context, including nontraditional categories of sustainable products, such as textiles, furniture and wood articles. Moreover, this paper examines the mediation role of intention for effective purchase of sustainable products, identifying product categories that may translate environmental concerns to actual purchases, highlighting the importance of Brazil as an emerging economy that is a leading producer and exporter of organic foods with a growing market for sustainable products.</description><identifier>ISSN: 1747-3616</identifier><identifier>EISSN: 1747-3616</identifier><identifier>EISSN: 1758-7212</identifier><identifier>DOI: 10.1108/YC-03-2023-1710</identifier><language>eng</language><publisher>Bradford: Emerald Publishing Limited</publisher><subject>Attitudes ; Community support ; Consciousness ; Consumer behavior ; Consumers ; Economic growth ; Energy consumption ; Environmental impact ; Higher education ; Natural & organic foods ; Purchase intention ; Social responsibility ; Sustainability ; Sustainable consumption ; University students ; Values</subject><ispartof>Young consumers, 2024-01, Vol.25 (1), p.45-64</ispartof><rights>Emerald Publishing Limited</rights><rights>Emerald Publishing Limited.</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-c319t-1e3bbf4eadcd81062406ce09711acabbcf6d28cc68c450432cc3dffa3054cac03</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/YC-03-2023-1710/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,776,780,21674,27901,27902,53219</link.rule.ids></links><search><creatorcontrib>Montreuil Carmona, Linda JessicaDe</creatorcontrib><creatorcontrib>Barretto, Anderson Gomes Paes</creatorcontrib><creatorcontrib>Bacinello, Edilson</creatorcontrib><title>Does intention translate into actual purchase? Analysis of inducers of sustainable consumption in higher education students</title><title>Young consumers</title><description>Purpose
The purpose of this study was to verify the effect of sustainable consumption on the intention and effective purchase of products by young undergraduates, using the framework with the dimensions: consciousness for sustainable consumption, moral orientation and environmental concern. The authors also examined the mediation effect of intention and searched for heterogeneities on the purchase of sustainable products when discriminating by product type.
Design/methodology/approach
Sustainable consumption assumes ethics and environmental concern prioritization in the role of individuals to preserve natural resources threatened by global warming. Considering this, the authors developed cross-sectional research based on a sample of 265 Brazilian higher education students, which was analyzed with the use of partial least squares path modeling.
Findings
The results showed a positive relationship between sustainable consumption and buying intention, with mediation effects on the effective purchase of sustainable products. It was evidenced that consciousness for sustainable consumption, moral orientation and environmental concern do not lead directly to the purchase of sustainable products; they are based on the mediation exerted by the intention that purchase materializes in Brazilian, young university students. By analyzing heterogeneities, the authors found that environmental concern may translate into actual purchase when product-oriented.
Originality/value
This study uses the VBN theory to understand the behavioral intentions for the effective purchase of sustainable products, extending the range of sustainable consumption associating factors not analyzed in the higher education context, including nontraditional categories of sustainable products, such as textiles, furniture and wood articles. Moreover, this paper examines the mediation role of intention for effective purchase of sustainable products, identifying product categories that may translate environmental concerns to actual purchases, highlighting the importance of Brazil as an emerging economy that is a leading producer and exporter of organic foods with a growing market for sustainable products.</description><subject>Attitudes</subject><subject>Community support</subject><subject>Consciousness</subject><subject>Consumer behavior</subject><subject>Consumers</subject><subject>Economic growth</subject><subject>Energy consumption</subject><subject>Environmental impact</subject><subject>Higher education</subject><subject>Natural & organic foods</subject><subject>Purchase intention</subject><subject>Social responsibility</subject><subject>Sustainability</subject><subject>Sustainable consumption</subject><subject>University students</subject><subject>Values</subject><issn>1747-3616</issn><issn>1747-3616</issn><issn>1758-7212</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2024</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><recordid>eNptkU1PwzAMhisEEmNw5hqJc5nTZP04oWl8SpO4wGGnyHVT1qlrR5weEH-ebEMCJE62rMev7ddRdCnhWkrIJ8t5DCpOIFGxzCQcRSOZ6SxWqUyPf-Wn0RnzGiBNslSOos_b3rJoOm873_Sd8A47btHbXa0XSH7AVmwHRytkeyNmHbYf3LDo60BUA1m3z3lgj02HZWsF9R0Pm-1er-nEqnlbWSdsgHFfYz9UYRyfRyc1tmwvvuM4er2_e5k_xovnh6f5bBGTkoWPpVVlWWuLFVW5DItrSMlCkUmJhGVJdVolOVGak56CVgmRquoaFUw1IYEaR1cH3a3r3wfL3qz7wYVD2CQFZFDkxTQP1ORAkeuZna3N1jUbdB9Ggtk5bJZzA8rsHDY7h0OHOHTYcHHDP3yeT7UGnciAXH8jG-uwrf7R_PM19QVsuYn0</recordid><startdate>20240102</startdate><enddate>20240102</enddate><creator>Montreuil Carmona, Linda JessicaDe</creator><creator>Barretto, Anderson Gomes Paes</creator><creator>Bacinello, Edilson</creator><general>Emerald Publishing Limited</general><general>Emerald Group Publishing Limited</general><scope>OQ6</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>8FI</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GNUQQ</scope><scope>K6~</scope><scope>K8~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M2M</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PSYQQ</scope><scope>Q9U</scope></search><sort><creationdate>20240102</creationdate><title>Does intention translate into actual purchase? Analysis of inducers of sustainable consumption in higher education students</title><author>Montreuil Carmona, Linda JessicaDe ; Barretto, Anderson Gomes Paes ; Bacinello, Edilson</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c319t-1e3bbf4eadcd81062406ce09711acabbcf6d28cc68c450432cc3dffa3054cac03</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2024</creationdate><topic>Attitudes</topic><topic>Community support</topic><topic>Consciousness</topic><topic>Consumer behavior</topic><topic>Consumers</topic><topic>Economic growth</topic><topic>Energy consumption</topic><topic>Environmental impact</topic><topic>Higher education</topic><topic>Natural & organic foods</topic><topic>Purchase intention</topic><topic>Social responsibility</topic><topic>Sustainability</topic><topic>Sustainable consumption</topic><topic>University students</topic><topic>Values</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Montreuil Carmona, Linda JessicaDe</creatorcontrib><creatorcontrib>Barretto, Anderson Gomes Paes</creatorcontrib><creatorcontrib>Bacinello, Edilson</creatorcontrib><collection>ECONIS</collection><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Hospital Premium Collection</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Central Student</collection><collection>ProQuest Business Collection</collection><collection>DELNET Management Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM global</collection><collection>ProQuest Psychology</collection><collection>One Business (ProQuest)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><jtitle>Young consumers</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Montreuil Carmona, Linda JessicaDe</au><au>Barretto, Anderson Gomes Paes</au><au>Bacinello, Edilson</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Does intention translate into actual purchase? Analysis of inducers of sustainable consumption in higher education students</atitle><jtitle>Young consumers</jtitle><date>2024-01-02</date><risdate>2024</risdate><volume>25</volume><issue>1</issue><spage>45</spage><epage>64</epage><pages>45-64</pages><issn>1747-3616</issn><eissn>1747-3616</eissn><eissn>1758-7212</eissn><abstract>Purpose
The purpose of this study was to verify the effect of sustainable consumption on the intention and effective purchase of products by young undergraduates, using the framework with the dimensions: consciousness for sustainable consumption, moral orientation and environmental concern. The authors also examined the mediation effect of intention and searched for heterogeneities on the purchase of sustainable products when discriminating by product type.
Design/methodology/approach
Sustainable consumption assumes ethics and environmental concern prioritization in the role of individuals to preserve natural resources threatened by global warming. Considering this, the authors developed cross-sectional research based on a sample of 265 Brazilian higher education students, which was analyzed with the use of partial least squares path modeling.
Findings
The results showed a positive relationship between sustainable consumption and buying intention, with mediation effects on the effective purchase of sustainable products. It was evidenced that consciousness for sustainable consumption, moral orientation and environmental concern do not lead directly to the purchase of sustainable products; they are based on the mediation exerted by the intention that purchase materializes in Brazilian, young university students. By analyzing heterogeneities, the authors found that environmental concern may translate into actual purchase when product-oriented.
Originality/value
This study uses the VBN theory to understand the behavioral intentions for the effective purchase of sustainable products, extending the range of sustainable consumption associating factors not analyzed in the higher education context, including nontraditional categories of sustainable products, such as textiles, furniture and wood articles. Moreover, this paper examines the mediation role of intention for effective purchase of sustainable products, identifying product categories that may translate environmental concerns to actual purchases, highlighting the importance of Brazil as an emerging economy that is a leading producer and exporter of organic foods with a growing market for sustainable products.</abstract><cop>Bradford</cop><pub>Emerald Publishing Limited</pub><doi>10.1108/YC-03-2023-1710</doi><tpages>20</tpages></addata></record> |
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| subjects | Attitudes Community support Consciousness Consumer behavior Consumers Economic growth Energy consumption Environmental impact Higher education Natural & organic foods Purchase intention Social responsibility Sustainability Sustainable consumption University students Values |
| title | Does intention translate into actual purchase? Analysis of inducers of sustainable consumption in higher education students |
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