Factors influencing the urge to buy impulsively of Vietnamese online buying customers towards Biti’s Hunter sport shoes

Our study investigates the factors that drive Vietnamese online shoppers in Ho Chi Minh City (HCMC) to make impulsive purchases of Biti's Hunter sports shoes (BHS), using the Stimulus-Organism-Response (S-O-R) theory and the Technology Acceptance Model (TAM). Mixed methods are applied: in-depth...

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Veröffentlicht in:	Journal of Eastern European and Central Asian research 2023-01, Vol.10 (7), p.1027-1036
Hauptverfasser:	Nguyen, Xuan-Nhi, Hoang, Hung Cuong, Vu, Trung-Nghia
Format:	Artikel
Sprache:	eng
Schlagworte:	Customers Data Gratification Impulsivity Influence Sports Stimulus Technology Acceptance Model
Online-Zugang:	Volltext
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