CONSUMER COMPETENCE IN SOCIAL COMMERCE: THE CONTEXT OF THE THEORY OF GENERATIONS AND THE TRANSFORMATION OF BUSINESS PROCESSES IN THE SERVICE SECTOR
Relevance. Effective promotion of commercial services and goods and services of government agencies Depends on the level of consumer competence of modern youth, who spend most of their personal time in modern conditions in social media, therefore the study of the features and content of consumer com...
Gespeichert in:
| Veröffentlicht in: | Cogito 2023-12, Vol.15 (4), p.231-268 |
|---|---|
| Hauptverfasser: | , , , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 268 |
|---|---|
| container_issue | 4 |
| container_start_page | 231 |
| container_title | Cogito |
| container_volume | 15 |
| creator | Lipatova, Anna Vyacheslavovna Gatina, Elvira Arslanovna Valeeva, Yulia Sergeevna Elesin, Evgeny Yurievich Sargu, Lilia Stepanovna |
| description | Relevance. Effective promotion of commercial services and goods and services of government agencies Depends on the level of consumer competence of modern youth, who spend most of their personal time in modern conditions in social media, therefore the study of the features and content of consumer competence in social media is relevant both for theory and for practices. Methods. Based on the comparison method, an analysis of existing approaches to the content of consumer competence and social media was carried out. Through a survey, features and possible solutions for the use of digital tools for effective and increasing levels of consumer competence in social media were identified. Results. Conclusions are formulated based on the analysis of three generations, which includes analytics of traditional and digital social media, as well as the level and factors of their digital consumer competence. The survey made it possible to identify the most popular digital technologies and digital communications, to determine the directions and vectors for promoting goods and services in social media. Conclusion. Conclusions are formulated on the rhetorical and practical blocks of the study. |
| format | Article |
| fullrecord | <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_journals_2906516532</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2906516532</sourcerecordid><originalsourceid>FETCH-proquest_journals_29065165323</originalsourceid><addsrcrecordid>eNqNjd2KwjAQhYMoKOo7BLwuZPuTWu_qONWATSSJoleioKDIutr1SXxhk-oDeDGcOed8zDRIJ2R8GPCU8Wa98yBlWdwm_ao67VnEwzhJs7RDnqCkWZaoKahygRYlIBWSGgUin_vQdYAjamfonLS4tlQVtXWj9Ma7KUrUuRXuFs3l5N3qXJpC6bLOPTVeGiHRGLrQCpyi8Z88a1CvBHgFq3SPtI67S3Xof7RLBgVamAV_9-vtcaj-t-fr4_7rqm2YMZ788CQKo--oF8uVS3c</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2906516532</pqid></control><display><type>article</type><title>CONSUMER COMPETENCE IN SOCIAL COMMERCE: THE CONTEXT OF THE THEORY OF GENERATIONS AND THE TRANSFORMATION OF BUSINESS PROCESSES IN THE SERVICE SECTOR</title><source>Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals</source><source>Sociological Abstracts</source><creator>Lipatova, Anna Vyacheslavovna ; Gatina, Elvira Arslanovna ; Valeeva, Yulia Sergeevna ; Elesin, Evgeny Yurievich ; Sargu, Lilia Stepanovna</creator><creatorcontrib>Lipatova, Anna Vyacheslavovna ; Gatina, Elvira Arslanovna ; Valeeva, Yulia Sergeevna ; Elesin, Evgeny Yurievich ; Sargu, Lilia Stepanovna</creatorcontrib><description>Relevance. Effective promotion of commercial services and goods and services of government agencies Depends on the level of consumer competence of modern youth, who spend most of their personal time in modern conditions in social media, therefore the study of the features and content of consumer competence in social media is relevant both for theory and for practices. Methods. Based on the comparison method, an analysis of existing approaches to the content of consumer competence and social media was carried out. Through a survey, features and possible solutions for the use of digital tools for effective and increasing levels of consumer competence in social media were identified. Results. Conclusions are formulated based on the analysis of three generations, which includes analytics of traditional and digital social media, as well as the level and factors of their digital consumer competence. The survey made it possible to identify the most popular digital technologies and digital communications, to determine the directions and vectors for promoting goods and services in social media. Conclusion. Conclusions are formulated on the rhetorical and practical blocks of the study.</description><identifier>ISSN: 2066-7094</identifier><identifier>EISSN: 2068-6706</identifier><language>eng</language><publisher>Bucharest: Christian University Dimitrie Cantemir, Department of Education</publisher><subject>Age groups ; Competence ; Consumer behavior ; Consumers ; Consumption ; Digital technology ; Generations ; Government agencies ; Literacy ; Marketing ; Mass media effects ; Pedagogy ; Services ; Social media ; Social networks ; Social skills ; Socialization ; Society</subject><ispartof>Cogito, 2023-12, Vol.15 (4), p.231-268</ispartof><rights>2023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,27321,33751</link.rule.ids></links><search><creatorcontrib>Lipatova, Anna Vyacheslavovna</creatorcontrib><creatorcontrib>Gatina, Elvira Arslanovna</creatorcontrib><creatorcontrib>Valeeva, Yulia Sergeevna</creatorcontrib><creatorcontrib>Elesin, Evgeny Yurievich</creatorcontrib><creatorcontrib>Sargu, Lilia Stepanovna</creatorcontrib><title>CONSUMER COMPETENCE IN SOCIAL COMMERCE: THE CONTEXT OF THE THEORY OF GENERATIONS AND THE TRANSFORMATION OF BUSINESS PROCESSES IN THE SERVICE SECTOR</title><title>Cogito</title><description>Relevance. Effective promotion of commercial services and goods and services of government agencies Depends on the level of consumer competence of modern youth, who spend most of their personal time in modern conditions in social media, therefore the study of the features and content of consumer competence in social media is relevant both for theory and for practices. Methods. Based on the comparison method, an analysis of existing approaches to the content of consumer competence and social media was carried out. Through a survey, features and possible solutions for the use of digital tools for effective and increasing levels of consumer competence in social media were identified. Results. Conclusions are formulated based on the analysis of three generations, which includes analytics of traditional and digital social media, as well as the level and factors of their digital consumer competence. The survey made it possible to identify the most popular digital technologies and digital communications, to determine the directions and vectors for promoting goods and services in social media. Conclusion. Conclusions are formulated on the rhetorical and practical blocks of the study.</description><subject>Age groups</subject><subject>Competence</subject><subject>Consumer behavior</subject><subject>Consumers</subject><subject>Consumption</subject><subject>Digital technology</subject><subject>Generations</subject><subject>Government agencies</subject><subject>Literacy</subject><subject>Marketing</subject><subject>Mass media effects</subject><subject>Pedagogy</subject><subject>Services</subject><subject>Social media</subject><subject>Social networks</subject><subject>Social skills</subject><subject>Socialization</subject><subject>Society</subject><issn>2066-7094</issn><issn>2068-6706</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2023</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><sourceid>BHHNA</sourceid><recordid>eNqNjd2KwjAQhYMoKOo7BLwuZPuTWu_qONWATSSJoleioKDIutr1SXxhk-oDeDGcOed8zDRIJ2R8GPCU8Wa98yBlWdwm_ao67VnEwzhJs7RDnqCkWZaoKahygRYlIBWSGgUin_vQdYAjamfonLS4tlQVtXWj9Ma7KUrUuRXuFs3l5N3qXJpC6bLOPTVeGiHRGLrQCpyi8Z88a1CvBHgFq3SPtI67S3Xof7RLBgVamAV_9-vtcaj-t-fr4_7rqm2YMZ788CQKo--oF8uVS3c</recordid><startdate>20231201</startdate><enddate>20231201</enddate><creator>Lipatova, Anna Vyacheslavovna</creator><creator>Gatina, Elvira Arslanovna</creator><creator>Valeeva, Yulia Sergeevna</creator><creator>Elesin, Evgeny Yurievich</creator><creator>Sargu, Lilia Stepanovna</creator><general>Christian University Dimitrie Cantemir, Department of Education</general><scope>0-V</scope><scope>3V.</scope><scope>7U4</scope><scope>7XB</scope><scope>88J</scope><scope>8FK</scope><scope>AABKS</scope><scope>ABSDQ</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BHHNA</scope><scope>BYOGL</scope><scope>CCPQU</scope><scope>COVID</scope><scope>DWI</scope><scope>DWQXO</scope><scope>GNUQQ</scope><scope>M2R</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope><scope>WZK</scope></search><sort><creationdate>20231201</creationdate><title>CONSUMER COMPETENCE IN SOCIAL COMMERCE: THE CONTEXT OF THE THEORY OF GENERATIONS AND THE TRANSFORMATION OF BUSINESS PROCESSES IN THE SERVICE SECTOR</title><author>Lipatova, Anna Vyacheslavovna ; Gatina, Elvira Arslanovna ; Valeeva, Yulia Sergeevna ; Elesin, Evgeny Yurievich ; Sargu, Lilia Stepanovna</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_journals_29065165323</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2023</creationdate><topic>Age groups</topic><topic>Competence</topic><topic>Consumer behavior</topic><topic>Consumers</topic><topic>Consumption</topic><topic>Digital technology</topic><topic>Generations</topic><topic>Government agencies</topic><topic>Literacy</topic><topic>Marketing</topic><topic>Mass media effects</topic><topic>Pedagogy</topic><topic>Services</topic><topic>Social media</topic><topic>Social networks</topic><topic>Social skills</topic><topic>Socialization</topic><topic>Society</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Lipatova, Anna Vyacheslavovna</creatorcontrib><creatorcontrib>Gatina, Elvira Arslanovna</creatorcontrib><creatorcontrib>Valeeva, Yulia Sergeevna</creatorcontrib><creatorcontrib>Elesin, Evgeny Yurievich</creatorcontrib><creatorcontrib>Sargu, Lilia Stepanovna</creatorcontrib><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>Sociological Abstracts (pre-2017)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Philosophy Collection</collection><collection>Philosophy Database</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Sociological Abstracts</collection><collection>East Europe, Central Europe Database</collection><collection>ProQuest One Community College</collection><collection>Coronavirus Research Database</collection><collection>Sociological Abstracts</collection><collection>ProQuest Central Korea</collection><collection>ProQuest Central Student</collection><collection>Social Science Database</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><collection>Sociological Abstracts (Ovid)</collection><jtitle>Cogito</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Lipatova, Anna Vyacheslavovna</au><au>Gatina, Elvira Arslanovna</au><au>Valeeva, Yulia Sergeevna</au><au>Elesin, Evgeny Yurievich</au><au>Sargu, Lilia Stepanovna</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>CONSUMER COMPETENCE IN SOCIAL COMMERCE: THE CONTEXT OF THE THEORY OF GENERATIONS AND THE TRANSFORMATION OF BUSINESS PROCESSES IN THE SERVICE SECTOR</atitle><jtitle>Cogito</jtitle><date>2023-12-01</date><risdate>2023</risdate><volume>15</volume><issue>4</issue><spage>231</spage><epage>268</epage><pages>231-268</pages><issn>2066-7094</issn><eissn>2068-6706</eissn><abstract>Relevance. Effective promotion of commercial services and goods and services of government agencies Depends on the level of consumer competence of modern youth, who spend most of their personal time in modern conditions in social media, therefore the study of the features and content of consumer competence in social media is relevant both for theory and for practices. Methods. Based on the comparison method, an analysis of existing approaches to the content of consumer competence and social media was carried out. Through a survey, features and possible solutions for the use of digital tools for effective and increasing levels of consumer competence in social media were identified. Results. Conclusions are formulated based on the analysis of three generations, which includes analytics of traditional and digital social media, as well as the level and factors of their digital consumer competence. The survey made it possible to identify the most popular digital technologies and digital communications, to determine the directions and vectors for promoting goods and services in social media. Conclusion. Conclusions are formulated on the rhetorical and practical blocks of the study.</abstract><cop>Bucharest</cop><pub>Christian University Dimitrie Cantemir, Department of Education</pub><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 2066-7094 |
| ispartof | Cogito, 2023-12, Vol.15 (4), p.231-268 |
| issn | 2066-7094 2068-6706 |
| language | eng |
| recordid | cdi_proquest_journals_2906516532 |
| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Sociological Abstracts |
| subjects | Age groups Competence Consumer behavior Consumers Consumption Digital technology Generations Government agencies Literacy Marketing Mass media effects Pedagogy Services Social media Social networks Social skills Socialization Society |
| title | CONSUMER COMPETENCE IN SOCIAL COMMERCE: THE CONTEXT OF THE THEORY OF GENERATIONS AND THE TRANSFORMATION OF BUSINESS PROCESSES IN THE SERVICE SECTOR |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-30T15%3A35%3A31IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=CONSUMER%20COMPETENCE%20IN%20SOCIAL%20COMMERCE:%20THE%20CONTEXT%20OF%20THE%20THEORY%20OF%20GENERATIONS%20AND%20THE%20TRANSFORMATION%20OF%20BUSINESS%20PROCESSES%20IN%20THE%20SERVICE%20SECTOR&rft.jtitle=Cogito&rft.au=Lipatova,%20Anna%20Vyacheslavovna&rft.date=2023-12-01&rft.volume=15&rft.issue=4&rft.spage=231&rft.epage=268&rft.pages=231-268&rft.issn=2066-7094&rft.eissn=2068-6706&rft_id=info:doi/&rft_dat=%3Cproquest%3E2906516532%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=2906516532&rft_id=info:pmid/&rfr_iscdi=true |