ESG and Investment Efficiency: The Role of Marketing Capability

This study examines whether and how corporate environmental, social, and governance (ESG) performance is associated with firms’ investment efficiency while considering the role of firms’ marketing capability. Using a sample of U.S. firms from 1991 to 2019, we find robust evidence that firms with bet...

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Veröffentlicht in:	Sustainability 2023-12, Vol.15 (24), p.16676
Hauptverfasser:	Hu, Weijia, Sun, Jining, Lin, Yu-En, Hu, Jingbo
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Competition Competitive advantage Economic policy Efficiency Hypotheses Marketing Social responsibility Stakeholders
Online-Zugang:	Volltext
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