Text Mining Online Reviews: What Makes a Helpful Online Review?

One of the main strategies to facilitate innovation diffusion of a technology product is displaying positive customer reviews. However, not all reviews matter to people. We examine more than 100,000 smartphone reviews on Amazon.com to investigate how sentiment, emotions, and length of online reviews...

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Veröffentlicht in:	IEEE engineering management review 2023, Vol.51 (4), p.1-18
1. Verfasser:	Kim, Rae Yule
Format:	Artikel
Sprache:	eng
Schlagworte:	Data mining Decision making Fake news fake reviews online review helpfulness Online reviews Oral communication Semantics Sentiment analysis Software Technological innovation Text mining Words (language)
Online-Zugang:	Volltext bestellen
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