Marketing digital en un área natural protegida: caza deportiva y senderismo
The Coto de Caza El Angolo is a Natural Protected Area, located in the department of Pima, which provides special conditions for the development of sport hunting and ecotomism. In this sense, the objective of this study was to design digital marketing strategies to promote ecotourism in the Natural...
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| Veröffentlicht in: | RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação 2023-11 (E63), p.217-236 |
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| container_title | RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação |
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| creator | Changanaquí, Claudia Gianella Saavedra Navarro, Jorge Miguel Nuñez Ramos, Karla Stefani Jerusalén Ticona-Carrizales, Lucio Apaza-Panca, Cynthia Milagros |
| description | The Coto de Caza El Angolo is a Natural Protected Area, located in the department of Pima, which provides special conditions for the development of sport hunting and ecotomism. In this sense, the objective of this study was to design digital marketing strategies to promote ecotourism in the Natural Protected Area Coto de Caza El Angolo. The result was that it is necessary to publicize the natural resources and tourism activities that can be carried out in this PNA through the use of social networks. [...]it is concluded that the proposal for the design of digital marketing strategies should focus mainly on creating a web page and on the social network Facebook, in order to generate a greater reach and interaction in the dissemination of the ANP. |
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| identifier | ISSN: 1646-9895 |
| ispartof | RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação, 2023-11 (E63), p.217-236 |
| issn | 1646-9895 |
| language | spa |
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| source | EZB-FREE-00999 freely available EZB journals |
| subjects | Digital marketing Ecotourism Hunting Market strategy Marketing Natural resources Social networks |
| title | Marketing digital en un área natural protegida: caza deportiva y senderismo |
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