COGNITIVE PROCESS AND DIGITALIZATION IMPACT ON ONLINE COMPULSIVE BUYING WITH MAPPING REVIEW

This paper is focused on the negative and sunny sides of digital shopping behavior. The consumer has gained many advantages through digital shopping, while some have fallen into deviant acquisition behavior. Discounts, offers, on-time delivery, easy return policy, and easy payment methods trigger on...

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Veröffentlicht in:	NeuroQuantology 2022-01, Vol.20 (5), p.3697
Hauptverfasser:	Manimegalai, D, Senthil, Kumar S
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Digitization Electronic commerce Marketing Purchasing
Online-Zugang:	Volltext
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