COGNITIVE PROCESS AND DIGITALIZATION IMPACT ON ONLINE COMPULSIVE BUYING WITH MAPPING REVIEW

COGNITIVE PROCESS AND DIGITALIZATION IMPACT ON ONLINE COMPULSIVE BUYING WITH MAPPING REVIEW

This paper is focused on the negative and sunny sides of digital shopping behavior. The consumer has gained many advantages through digital shopping, while some have fallen into deviant acquisition behavior. Discounts, offers, on-time delivery, easy return policy, and easy payment methods trigger on...

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Veröffentlicht in:NeuroQuantology 2022-01, Vol.20 (5), p.3697
Hauptverfasser: Manimegalai, D, Senthil, Kumar S
Format: Artikel
Sprache:eng
Schlagworte:
Consumer behavior
Digitization
Electronic commerce
Marketing
Purchasing
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Zusammenfassung:This paper is focused on the negative and sunny sides of digital shopping behavior. The consumer has gained many advantages through digital shopping, while some have fallen into deviant acquisition behavior. Discounts, offers, on-time delivery, easy return policy, and easy payment methods trigger online shopping. Shoppers are more than joyful to employ money on something that will save them; sometimes, an "efficiency-driven lifestyle" benefits virtual shopping
ISSN:1303-5150
DOI:10.14704/nq.2022.20.5.NQ22667