Content is key to non-profit digital media strategy

This research aims to determine the type of content offered by non-profit digital media, determining whether this content is different and characteristic. For this purpose, a binomial logistic regression analysis was carried out on a sample of digital medias included in the Latin American SembraMedi...

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Veröffentlicht in:	International review on public and nonprofit marketing 2023-12, Vol.20 (4), p.927-945
Hauptverfasser:	Sánchez-Torné, Isadora, Caro-González, Francisco Javier, Pérez-Suárez, Macarena
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Business models Digital media Digital technology Journalism Marketing Nonprofit organizations Original Article Society
Online-Zugang:	Volltext
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