COVID-19-based threat vs coping appraisal: effect of psychological risk on customer engagement and behavioral intentions

PurposeDrawing upon protection motivation theory and service-dominant-logic, the authors develop a model, which examines the influence of perceived psychological risk and social media involvement (SMI) on customer-brand-engagement (CBE), brand co-creation and behavioral intention during COVID-19 out...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of Hospitality and Tourism Insights 2023-12, Vol.6 (5), p.2093-2114
1. Verfasser:	Rather, Raouf Ahmad
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes COVID-19 Marketing Pandemics Social networks
Online-Zugang:	Volltext
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