Product Aesthetic Design: A Machine Learning Augmentation

Aesthetics are critically important to market acceptance. In the automotive industry, an improved aesthetic design can boost sales by 30% or more. Firms invest heavily in designing and testing aesthetics. A single automotive “theme clinic” can cost more than $100,000, and hundreds are conducted annu...

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Veröffentlicht in:	Marketing science (Providence, R.I.) R.I.), 2023-11, Vol.42 (6), p.1029-1056
1. Verfasser:	Burnap, Alex
Format:	Artikel
Sprache:	eng
Schlagworte:	Aesthetics Augmentation Automotive engineering Consumers Design generating new products generative adversarial networks Machine learning Motor car industry Neural networks prelaunch forecasting product development Sales Sport utility vehicles variational autoencoders
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