Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment

PurposeThe purpose of this study is to examine the relationships between market mavenism, tourists’ cocreation experience, loyalty and the mediating role of travel incentives in the post-COVID-19 tourism environment in the context of vaxication intentions in Turkey.Design/methodology/approachThis st...

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Veröffentlicht in:	Consumer Behavior in Tourism and Hospitality 2023-11, Vol.18 (4), p.532-550
Hauptverfasser:	Abbas, Alhamzah F., Khwaja, Muddasar Ghani, Abbasi, Amir Zaib, Hameed, Athar
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Collaboration COVID-19 COVID-19 vaccines Customer services Customers Decision making Decision theory Disease transmission Incentives Marketing Pandemics Psychological factors Tourism Tourists Travel Vaccination Vaccines
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