Meaning and willingness to pay: the role of expectation disconfirmation

PurposePursuit of meaning is at the heart of much of organizational life. It has implications for how different organizational stakeholders associate value to various organizational initiatives. Research on meaning has generally shown that effort increases meaning and favorable valuation of and will...

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Veröffentlicht in:	Journal of Economic and Administrative Sciences 2023-11, Vol.39 (4), p.1044-1062
1. Verfasser:	Assadi, Peyman
Format:	Artikel
Sprache:	eng
Schlagworte:	Cognitive dissonance Consumers Consumption Durable goods Economic activity Expected values Hypotheses Self esteem Stakeholders Valuation Willingness to pay
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