UNCERTAINTY MANAGEMENT IN PRODUCT DEVELOPMENT PORTFOLIOS: THE IMPACT OF GLOBAL SUSTAINABILITY AGENDAS

Increased focus on sustainability significantly impacts product development portfolio management in organizations. This paper focuses on the significant unaccommodated uncertainty caused by the green transition for current mid- and long-term portfolio management processes. These uncertainties arise...

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Hauptverfasser: Filipovic, Andy Mattulat, Welo, Torgeir, Willumsen, Pelle Lundquist, Oehmen, Josef
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Welo, Torgeir
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Oehmen, Josef
description Increased focus on sustainability significantly impacts product development portfolio management in organizations. This paper focuses on the significant unaccommodated uncertainty caused by the green transition for current mid- and long-term portfolio management processes. These uncertainties arise in areas such as the regulatory environment, market demands, and technical capabilities. This paper makes four contributions: First, current product portfolio management literature is mostly employing deterministic practices. Uncertainties are incompletely addressed, and current methods fail to address the deep uncertainties of the green transition. Second, building a literature-based conceptual framework of the sources of uncertainty in 6 areas: Business Models, Technology, Regulation and Legislation, Finance and Insurance, Market and Consumer, and Organizational Context. Third, preliminary empirical evidence supports the usefulness of our model for product development portfolio management. Fourth, concluding with a suggested empirical research agenda to develop a deeper understanding of challenges towards method and theory development to support the green transition on the portfolio management level.
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source Cambridge Journals Open Access; Alma/SFX Local Collection; ProQuest Central
subjects Decision making
Design engineering
International conferences
Interviews
Literature reviews
Portfolio management
Product development
Regulation
Strategic management
Sustainability
title UNCERTAINTY MANAGEMENT IN PRODUCT DEVELOPMENT PORTFOLIOS: THE IMPACT OF GLOBAL SUSTAINABILITY AGENDAS
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