INFLUENCER MARKETING IN TOURISM: A SYSTEMATIC LITERATURE REVIEW

[...]the gaps in knowledge are presented, as well as the limitations detected in the research. (2014) state that studies focused on understanding and influencing the consumer's decision are increasingly important in the face of high global competition, i.e. it is a sine qua non condition for th...

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Veröffentlicht in:	SEECI 2000 2023-01, Vol.56, p.99-124
Hauptverfasser:	Rodríguez-Hidalgo, Alma Belén, Salcedo, Ana Leticia Tamayo, Castro-ricalde, Diana
Format:	Artikel
Sprache:	eng
Schlagworte:	Decision making Influencer marketing Social networks Tourism Travel
Online-Zugang:	Volltext
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