Business Model Innovation through Trial-and-Error Learning: The Naturhouse Case

How does an established organization innovate its business model, which is still contributing revenues and profits, but whose future effectiveness is likely to be undermined by changes in its external environment? We study the antecedents and drivers of business model innovation in a Spanish dietary...

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Veröffentlicht in:	Long range planning 2010-04, Vol.43 (2/3), p.383
Hauptverfasser:	Sosna, Marc, Trevinyo-Rodríguez, Rosa Nelly, Velamuri, S Ramakrishna
Format:	Artikel
Sprache:	eng
Schlagworte:	Business models Competition Dairy industry Innovations Organizational learning Studies
Online-Zugang:	Volltext
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